Ten thousand boomers retire every day. Most people who buy those businesses are buying themselves a job.
Join AJ Osborne live for a free session on how to tell the difference. You'll leave with a buy box, a screening framework, and a clear answer to the only question that matters before you make an offer: Can I actually fix this thing?
SAVE MY FREE SEAT!Tuesday, September 2.
One signup gets you all three sessions. Free to attend, live Q&A, replay sent to every registrant.
Three sessions. Find it. Structure it. Run it.
Session 1, September (Final date to be announced): Find it. How to read a market, screen a business in ten minutes, and build the buy box that kills the 90 percent of listings that were never right for you.
Session 2, September (Final date to be announced): Structure it. How the deal gets built, and where buyers give away the thing they came for.
Session 3, October: Run it. What you do in the first three years, which is where the money in acquisitions is actually made.
Register once and you're in for all three. Each session stands alone, so come to what you can.
Why this webinar?
Everyone is telling you to buy a business. Nobody is telling you which one.
The largest transfer of business ownership in American history is happening right now, and the advice around it stops at the closing table. Find a deal, get the financing, sign the papers. Then what?
Here is what nobody says out loud. Most of the businesses being sold right now run entirely on the owner. He is the memory, the pricing team, the dispatcher, and the quality control. Take him out and the whole thing wobbles. Buy that business without knowing what you are looking at and you did not buy an asset. You bought his job, and now it's yours.
The money in acquisitions is not made at the purchase. It is made in what you do over the next three years. Which means the decision that determines your outcome happens before you ever make an offer. That decision is what this session is about.
In the 1st free session you'll learn:
- How AJ reads a market before he reads a listing, and why the market decides whether your deal works before you ever make an offer.
- The 4M framework. Moat, Market, Margin, Management. Run any business through it in about ten minutes and know whether it's worth a second conversation.
- How to build your buy box. Industry, size, geography, deal profile. The single filter that kills 90 percent of the listings most buyers waste months on.
- Value-add versus already optimized. Why AJ buys businesses he can make go up, and why a perfectly run business is often the riskier purchase.
- The owner-dependent red flag. How to tell in one conversation whether you're looking at a business or a job with an LLC around it.
Then AJ runs a real business through the 4M framework live on screen, start to finish, so you see the whole thing work before you try it yourself.
SAVE MY FREE SEAT!Who should be in the room?
This is built for people who are serious about ownership. Maybe you're hunting your first deal. Maybe you already own something and you're looking at the next one. Maybe you're still deciding whether this path is for you at all, and you want to see what the work actually looks like before you commit to it.
You don't need capital lined up. You don't need a background in deals. You need to be willing to sit through the unglamorous part, because that's the entire session: how to judge a business honestly before you commit your money to it.
If you're here for a shortcut, there isn't one in this. AJ has never sold one and isn't going to start.
Your host:
AJ Osborne has spent 20 years buying, building, and scaling businesses. His firm, Cedar Creek Capital, holds over $400 million in assets under management, built by acquiring underperforming businesses and turning them around through two recessions and a pandemic. One of those companies was bought for $30 million and sold for $100 million, built the same way: buy something underperforming, fix how it runs, sell it up. He is not a dealmaker who talks about operations. He is an operator. In 2016 he was paralyzed by Guillain-Barré Syndrome and lost his job from a hospital bed. His businesses kept paying his family the entire time he was on life support, because he had built them so they did not need him. That is the difference between owning a business and owning a job, and he learned it the hard way.
The opportunity is real. So is the trap.
This webinar is free. Buying the wrong business is not. Register now and learn how to tell them apart before you write the check.
First webinar date will be announced soon!
One signup. All three sessions. Replays included.