Ten thousand boomers retire everyday. Most people who buy their businesses are buying themselves a job.
Join AJ Osborne for a free live session on how to tell the difference. You'll leave with a buy box, a screening framework, and a clear answer to the only question that matters: can I actually fix this thing?
SAVE MY FREE SEAT!Free to attend. Live Q&A. Replay sent to every registrant.
Date and time announced soon. Sign up below to be the first to hear!
Why this webinar?
Everyone is telling you to buy a business. Nobody is telling you which one.
The largest transfer of business ownership in American history is happening right now, and the advice around it stops at the closing table. Find a deal, get the financing, sign the papers. Then what?
Here is what nobody says out loud. Most of the businesses being sold right now run entirely on the owner. He is the memory, the pricing team, the dispatcher, and the quality control. Take him out and the whole thing wobbles. Buy that business without knowing what you are looking at and you did not buy an asset. You bought his job, and now it's yours.
The money in acquisitions is not made at the purchase. It is made in what you do over the next three years. Which means the decision that determines your outcome happens before you ever make an offer. That decision is what this session is about.
In 1 free session you'll learn:
- The 4M framework. Moat, Market, Margin, Management. How to run any business through it in about ten minutes and know whether it's worth a second conversation.
- How to build your buy box. Industry, size, geography, and deal profile. The single filter that kills 90 percent of the time most buyers waste on listings that were never right for them.
- Value-add versus already optimized. Why AJ buys businesses he can make go up, and why a perfectly run business is often the riskier purchase.
- The owner-dependent red flag. How to tell in one conversation whether you're looking at a business or a job with an LLC around it.
- Where the deals actually are. The boomer wave, the one to five million dollar range, and which industries are worth your attention right now.
- A live walkthrough. AJ runs a real business through the 4M framework on screen, start to finish.
You'll walk out with a draft buy box you can use on the next listing you open.
SAVE MY FREE SEAT!Who should be in the room?
This is built for people who are seriously evaluating an acquisition. If you have income, some capital behind you, and you're looking at your first or your next business, this session is for you.
It is also for owners who already run something and are thinking about buying rather than building the next one.
It is not a get-rich session. There's no shortcut in it, and we're going to spend the whole time on the unglamorous part: how to judge a business honestly before you commit your money to it.
Your host:
AJ Osborne has spent 20 years buying, building, and scaling businesses. His firm, Cedar Creek Capital, holds over $400 million in assets under management, built by acquiring underperforming businesses and turning them around through two recessions and a pandemic. He is not a dealmaker who talks about operations. He is an operator. In 2016 he was paralyzed by Guillain-Barré Syndrome and lost his job from a hospital bed. His businesses kept paying his family the entire time he was on life support, because he had built them so they did not need him. That is the difference between owning a business and owning a job, and he learned it the hard way.
The opportunity is real. So is the trap.
This session is free. What it costs to buy the wrong business is not. Register now and learn how to tell them apart before you write the check.
Date and time will be announced soon!
Sign up below to be the first to hear