Investing in Success: The Power of Content Creation and Social Media

Today, I want to talk about something that is often overlooked in the world of business, specifically with investing and real estate. That is the power of content creation, branding, and social media. These are all crucial components of a successful business, and I am excited to dive into them today.

Why Social Media and Content Creation Matter

Let's start by discussing why social media and content creation matter in business. In today's digital age, people are consuming content more than ever before. Whether it's scrolling through Instagram, watching videos on YouTube, or reading blog posts, people are constantly seeking information and entertainment online. As a business owner, it is crucial to tap into this trend and use it to your advantage.

More and more, we see people engaged in a culture of being perpetually online. Social media sites and their ease of access thanks to phone apps has created an environment that is uniquely keyed into instant information. Instant information means nearly unlimited marketing potential. Let's take a closer look at how we can utilize this online environment to better suit our purposes.

By creating valuable content and sharing it on social media platforms, you can build a loyal following of customers and potential customers. This not only helps you stay top of mind but also establishes you as an authority in your industry. It also gives you a platform to showcase your unique brand, values, and offerings.

The Benefits of Building a Strong Brand

Speaking of branding, let's talk about why it matters. Your brand is more than just a logo or color scheme; it's the way people perceive and remember your business. A strong brand can help you differentiate yourself from competitors, establish credibility, and create an emotional connection with your customers.

In self-storage, where there can be a lot of competition, having a strong brand is especially important. It can help you attract and retain customers and even justify higher prices. It also helps you create a cohesive experience across all touch points, from your website to your physical locations.

The Importance of Site Location

Another key component of a successful self-storage business is site location. This is something that should be carefully considered and researched before making any investment decisions. You want to find a location that is easily accessible and visible to potential customers, and that has enough demand to sustain your business.

There are a lot of factors to consider when evaluating site locations, such as population density, demographics, competition, and zoning laws. It's important to do your due diligence and work with professionals who can help you make informed decisions.

Connecting Through Social Media

One of the things I do on my YouTube channel is to provide data-driven analysis of different investment opportunities. I believe that sharing information backed by data is essential in helping investors make informed decisions. On Instagram, I share behind-the-scenes insights into my business and how we are adapting to changing market conditions. This helps me connect with my audience on a personal level and also helps them understand the nuances of investing in the self-storage industry.

Static Knowledge Vs. Dynamic Knowledge

In any industry, knowledge is power. However, not all knowledge is created equal. Static knowledge, which is the knowledge gained from books or lectures, is essential as it provides a baseline understanding. But dynamic knowledge, which is the application of static knowledge in real-world situations, is what separates successful investors from the rest. As an investor, I have found that dynamic knowledge is what helps me navigate the complexities of the self-storage industry.

Further, through social media we are presented with a whole slew of opportunities to take our knowledge and immediately make it dynamic. We live in a world of constant content creation with Twitter, Instagram, Facebook, etc. These social media platforms offer new opportunities to constantly update our audience with new information and a vast wealth of knowledge that is living and breathing. This is what we mean by dynamic knowledge. It is knowledge that grows and changes with the ebbs and flows of information sharing through social media.

Frameworks for Success

Another thing that has helped me succeed in the self-storage industry is the use of frameworks. Frameworks are sets of guidelines or procedures that provide structure to your business. These frameworks help you make informed decisions, reduce risk, and maximize profits. In my upcoming book, The Impact System, I will be sharing the frameworks that I have used to scale my business. These frameworks cover everything from job descriptions to automation and hiring strategies.

Again, be mindful of how to utilize social media to help with this process. The guidelines and procedures of our frameworks now have the potential to be a part of the dynamic knowledge process. We learn and adapt every day, every hour, every minute. Our framework for success should reflect that constant progress and growth.

Understanding Self-Storage Revenue

Now let's get into the specifics of self-storage revenue. Self-storage revenue is generated from the rent paid by tenants who use storage units to store their belongings. Self-storage units are available in different sizes, and the rent charged is proportional to the size of the unit. Self-storage facilities typically have a high occupancy rate, and the turnover of tenants is relatively low, making it a stable investment opportunity.

According to a study by the Self-Storage Association, the self-storage industry generates approximately $39.5 billion in revenue annually, with over 58,000 facilities in the United States alone. The same study found that the self-storage industry has been growing at a rate of 7.7% annually for the past five years. These statistics show that self-storage is a lucrative and stable investment opportunity.

These studies and statistics are part of the dynamic knowledge we've talked about today. With these constantly updating numbers, we get to see things happening in real time. As we study and learn how the industry is adapting and growing, we are in a position to grow and adapt with it to our benefit.

Conclusion

The self-storage industry can benefit greatly from content creation, branding, and social media. By creating valuable content and sharing it on social media platforms, businesses can build a loyal following of customers and potential customers, establish themselves as an authority in their industry, and differentiate themselves from competitors. Building a strong brand can help attract and retain customers, justify higher prices, and create a cohesive experience across all touch points. 

When considering site location, it's important to carefully evaluate all factors and work with professionals to make informed decisions. Additionally, leveraging social media platforms can help connect and share information with a wider audience, and frameworks can provide structure to businesses to make informed decisions, reduce risk, and maximize profits. The self-storage industry is a lucrative and stable investment opportunity, as evidenced by its high occupancy rates and steady annual growth.